MORGANTOWN, W.Va. – Pancake lovers will flip on Tuesday, March 7, when they can combine their love for their favorite breakfast food with a good cause – WVU Medicine Children’s – with IHOP’s 12th annual National Pancake Day® campaign.

From 7 a.m. to 10 p.m., guests can receive a free short stack of the brand’s world-famous, freshly made buttermilk pancakes at IHOP Restaurants in Barboursville, Beckley, Bridgeport, Charleston, Morgantown (both locations), and South Charleston. In return, guests are asked to help make a difference by leaving a donation of any size on-check or in-restaurant with all funds going to WVU Medicine Children’s, which received nearly $34,000 from last year’s event.

The most anticipated Breakfastarian event of the year, IHOP National Pancake Day is the brand’s signature day of giving and underscores its longstanding commitment to helping families create more moments together. This year, IHOP expects to serve a record-breaking five million pancakes in a single day.

“Year after year, we look forward to celebrating with our guests and fans and are amazed by their generosity,” Darren Rebelez, president, IHOP Restaurants, said. “Every pancake served on IHOP National Pancake Day has a purpose, and every penny raised goes a long way in making a meaningful and lasting impact on so many kids and families in our communities.”

Since launching in 2006, IHOP National Pancake Day has become a pop-culture phenomenon with millions of guests and communities helping IHOP and its franchisees raise $24 million to-date for youth health and wellness organizations. All of the money raised on IHOP National Pancake Day stays local and directly helps children in need.

Through March 7, guests visiting any IHOP restaurant in the U.S. can help reach the ambitious $3.5 million goal by purchasing a “Wall Icon” to publicly pledge support or donate on check. Select IHOP restaurants will be offering a discount coupon that can be used on a future visit with the purchase of a Wall Icon.

For more information on IHOP National Pancake Day, including restaurant hours and charity support by restaurant, and please visit www.ihoppancakeday.com.

For more information: Angela Jones-Knopf, Manager of Media Relations, 304-293-7087