DQ® Blizzard® sales on July 25 help kids get back to being kids

MORGANTOWN, W.Va. – Dairy Queen® locations in West Virginia and eastern Ohio will come together on Thursday, July 25, to raise funds for WVU Medicine Children’s.

Miracle Treat DayOn Miracle Treat Day, $1 or more from every Blizzard® Treat sold at participating locations, including 47 in West Virginia and 13 in eastern Ohio, will be donated to Children’s Miracle Network (CMN) Hospitals®, which raises funds and awareness for 170 children’s hospitals across the U.S. and Canada. WVU Medicine Children’s is the only CMN Hospital in West Virginia.

Donations collected on Miracle Treat Day will allow WVU Medicine Children’s to fund groundbreaking research, launch new clinical programs, recruit world-renowned physicians, provide state-of-the-art technology and equipment, offer child-friendly programs, and treat every child and family that turns to it for hope and healing. Last year’s Miracle Treat Day raised nearly $40,000 for WVU Medicine Children’s. 

Since 1984, the Dairy Queen system has raised more than $130 million for CMN Hospitals through fundraising efforts, including Miracle Treat Day, the Miracle Balloon campaign, and other local initiatives.

To help celebrate Miracle Treat Day, fans are encouraged to use #MiracleTreatDay on social media and invite others to join them in visiting a participating DQ location.

For more information on Miracle Treat Day, including a list of participating locations, visit MiracleTreatDay.com

About WVU Medicine Children’s
WVU Medicine Children’s – currently located on the sixth floor of J.W. Ruby Memorial Hospital, WVU Medicine’s flagship hospital – provides maternal, infant, and pediatric care for West Virginia and the surrounding region, giving care to high-risk mothers, premature infants, and children with life-threatening conditions through adolescence to adulthood. In 2021, WVU Medicine Children’s will move into a new, nine-story tower to be attached to Ruby Memorial. For more information, including ways to support the $60-million capital campaign for Children’s new home, visit WVUMedicine.org/Childrens.

About IDQ
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 6,700 locations in the United States, Canada, and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

For more information: Angela Jones-Knopf, Manager of Media Relations, 304-285-7259